About Us

Shock Your Media Potential is changing the way that the media finds, and accesses, experts from around the world.

SYMP-News Anchor

Shock Your Potential CEO and founder Michael Sherlock knows the power of television to showcase experts. She also knows that media producers, reporters, anchors and more need to know that the people they interview are not only credible and newsworthy, but that they are also able to command an audience. We created the Shock Your Media Potential website as a way to bring proof of credibility, newsworthiness and on-camera presence to those in the media looking for excellent guests. In our world of 24 hour a day news, and constant streaming, the need for qualified and credible guests is greater than ever. And Shock Your Media Potential is the perfect medium to deliver on that promise.



Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential.

Before launching her global training company, Shock Your Potential, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.

Michael was also chosen as #12 of the Top Female Entrepreneurs to Watch in 2021 by EnterpriseLeague.com, is part of the Big 50 Top Entrepreneurs to Watch in 2022 by Success Sisters Magazine and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia and Daily Blast Live.

Michael Sherlock